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Machine Building for the Future: The Partnership Driving Norwegian Dairy Automation

23.06.20255 minut branja

The Norwegian dairy industry is renowned for its high standards of hygiene, precision, and efficiency. With strict regulatory requirements and a growing demand for automation, leading companies like AMC AS and Mitsubishi Electric are at the forefront of delivering innovative solutions. Their collaboration, spanning over 25 years, continues to redefine machine building and automation, ensuring seamless production and compliance with international food safety standards.

Building Excellence: AMC and Mitsubishi Electric’s Role in Dairy Production

AMC AS, a leading Norwegian machine-building company, has specialised in automation lines for the food and beverage industry since 2001. With an impressive market presence, AMC provides solutions to 90% of Norwegian dairy manufacturers, along with international clients in Sweden, the UK, and Germany. One of AMC’s key partners is Tine SA, Norway’s largest dairy producer, which exports its products to over 20 countries, including the USA, the UK, and Australia.

The success of dairy automation depends on innovative technology. This is where Mitsubishi Electric comes in, offering high-precision servo drives, inverters, and automation components that guarantee efficiency, reliability, and seamless integration with diverse control systems.

Why Mitsubishi Electric? Reliability, Precision, and Integration

Mitsubishi Electric’s solutions are widely recognised for their reliability and adaptability. In a recent Tine SA project led by AMC, Mitsubishi Electric provided:

  • 88 converters and 96 inverters
  • MR-J4 servo amplifiers with Ethernet/IP protocol
  • HG-KR servomotors
  • FR-F and FR-E inverters supporting Ethernet/IP communication


One of the key advantages of Mitsubishi Electric’s technology is its ability to integrate with various communication protocols, such as CC-Link IE/TSN, Ethernet/IP, Profinet, EtherCAT, Modbus, and SSCNET. This ensures a smooth transition between different systems, making operations more efficient and reducing downtime.

A Quarter Century of Trust: A Look at the Mitsubishi Electric-AMC Partnership

Machine building is an intricate craft, requiring a deep understanding of automation, engineering, and real-world industry needs. For over 25 years, Mitsubishi Electric and AMC have worked together to develop advanced machine-building solutions tailored to the Norwegian dairy industry.

Anders Svendby, Sales Engineer at Mitsubishi Electric Norway and soon-to-be Country Manager, highlights the significance of this collaboration:

“We at Mitsubishi Electric Factory Automation have been working with Harald Hals and AMC for over two decades. Our products have evolved, but our commitment to delivering high-end solutions, seamless integration, and customisation remains unchanged.”

This long-standing relationship underscores the value of trust and technological expertise in achieving industrial excellence.

The Next Evolution: AI-Powered Automation

With rapid advancements in automation, the next logical step in dairy machine building is artificial intelligence (AI). Mitsubishi Electric is already incorporating AI-driven analytics and IIoT (Industrial Internet of Things) capabilities to optimise production efficiency, monitor performance in real time, and enhance predictive maintenance.

“AI is becoming an integral part of automation. The ability to analyse vast amounts of production data and improve operational efficiency is the next step for Mitsubishi Electric,” adds Anders Svendby.

Machine Builders: The Unsung Heroes of Industrial Innovation

Machine builders play a crucial role in industrial innovation, combining engineering skills with a deep understanding of production processes. They must consider numerous factors, from raw material logistics to packaging and quality control. Their work ensures that products meet both national and international food safety regulations, such as those set by the FDA (USA), EFSA (EU), and FSANZ (Australia/New Zealand).

For AMC and Mitsubishi Electric, this means staying ahead of industry demands, ensuring reliability, and embracing new technologies to drive efficiency and sustainability in dairy production.

A Partnership Shaping the Future of Dairy Automation

The partnership between Mitsubishi Electric and AMC is a testament to the power of collaboration and technological innovation. As the dairy industry continues to evolve, advanced automation solutions, seamless system integration, and AI-driven processes will play an increasingly vital role. With their combined expertise, Mitsubishi Electric and AMC are not just keeping up with industry trends—they are defining them.

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